Use case · Head of Product / Growth Lead
Product Growth: B2B Onboarding
Use C2O to cut time-to-first-value and raise activation by aligning product, design, eng, and success around one onboarding outcome and shared decision rules.
Outcome
New customer workspaces reach first value in days, Day-7 activation rises, and decisions about variants and rollbacks follow clear thresholds instead of gut feel or opinion battles.
Good fit when...
- You own onboarding or activation for a B2B product
- Time-to-first-value and activation bounce around with no clear narrative
- Experiments are hard to prioritise and often get relitigated
Signals that matter
Each signal is backed by the metrics dictionary and the B2B SaaS Onboarding case study, which shows how changes in flows translated into TTFV and activation gains.
Run this now
Use the Growth Outcome worksheet to anchor on activation and reliability, map who Drives and Enables onboarding work, then use Discover and Build playbooks to run guided-setup experiments with clear thresholds and rollback rules.
Templates
Outcome Definition Worksheet (Growth)
XLSXAnchor on activation and reliability with clear TTFV and Day-7 activation targets for your onboarding initiative.
Contribution Mapping Canvas (Onboarding)
XLSXMap who Drives and Enables onboarding work across Product, Eng, Design, Success, and Enablement.
Playbooks
Discover: Outcomes & Signals
KB ArticleDefine outcomes, signals, and friction points for onboarding journeys with clear experiment criteria.
Build: Guided Setup Experiments
KB ArticleRun guided-setup experiments with clear thresholds and rollback rules.
Decision Ladder
Click each level to learn when to escalate
Decision rights
Decision Rights for Onboarding Experiments
Clarify who Drives experiment decisions, what thresholds gate shipping or rollback, and how to escalate when experiments collide.
View Decision Rights hubWhat practitioners say
Real feedback from teams using C2O for product growth: b2b onboarding
“We reduced time-to-first-value by 55%. The outcome definition worksheet helped us align product, engineering, and customer success on what "activated" actually means.”
Amanda Liu
Head of Growth, B2B SaaS Startup
“Our onboarding experiments used to take weeks to align on. With C2O decision rights, we ship experiments in days.”
Ryan Patel
Product Manager
Case proof
Before/after metrics and decision records from a B2B SaaS Onboarding initiative, where C2O helped cut median time-to-first-value from 6 days to 2.7 days and lift Day-7 activation from ~41% to ~61–63%.
B2B SaaS Onboarding
Before/after metrics and decision records from a B2B SaaS Onboarding initiative, where C2O helped cut median time-to-first-value from 6 days to 2.7 days and lift Day-7 activation from ~41% to ~61–63%.
| Metric | Before | After |
|---|---|---|
| Time-to-first-value (median) | 6 days | Evidence |
| Day-7 activation | 41% | Evidence |
Explore other use cases
Once you've run this scenario, consider these related use cases to extend C2O across more of your work.