Product Growth: B2B Onboarding
Use C2O to cut time-to-first-value and raise activation by aligning outcomes, contributions, and lifecycle playbooks.
Use case – Head of Product / Growth Lead
Outcome
New customer workspaces reach first value in days, activation rises, and decisions about variants and rollbacks follow clear thresholds.
Step 1 of the 3-step plan is to clarify the outcome using the Outcome Definition Worksheet for this scenario, then use the templates and playbooks below to run it.
Signals that matter
Each signal is backed by the metrics dictionary and the internal platform enablement case study.
Time to first value (TTFV)
Time-to-first-value (median)
Activation rate
Day-7 activation
Experiment win rate
Invite funnel drop-off
Run this now
Move from reading to action with a small starter stack: one outcome worksheet, one contribution map, and two lifecycle playbooks.
Outcome Definition Worksheet (Growth)
Define activation, retention, and reliability outcomes for your onboarding initiative.
Contribution Mapping Canvas (Onboarding)
Map Product, Eng, Design, Success, and Enablement contributions across the onboarding lifecycle.
Discover: Outcomes & Signals
Define outcomes, signals, and friction points for onboarding journeys.
Build: Guided Setup Experiments
Design and ship guided setup experiments with clear thresholds and rollback plans.
Decision rights
Decision Rights for Onboarding Experiments
Clarify who Drives experiment decisions, what thresholds gate shipping or rollback, and how to escalate.
View Decision Rights hubCase proof
Before/after metrics and decision records from an internal platform enablement initiative.
B2B SaaS Onboarding
A B2B SaaS team used C2O to cut time-to-first-value and raise activation via guided setup experiments.
| Metric | Before | After |
|---|---|---|
| Time-to-first-value (median) | 6 days | Evidence |
| Day-7 activation | 41% | Evidence |