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Intro to C2O – Video Package

Script, storyboard, and caption plan for a 110-second hero video

Voiceover Script

Scene 1 (0–15s): “Teams move fast but decide slowly. Traditional task matrices leave outcomes stranded between silos. Contribution to Outcome—C2O—aligns every role to measurable results.”

Scene 2 (15–35s): “C2O reframes work around five lifecycle phases: Discover, Decide, Build, Run, Adopt. Each phase has a Drive role steering progress and contributors backing them up.”

Scene 3 (35–55s): “Instead of static titles, C2O uses verbs: Drive, Contribute, Enable, Advise, Inform. Verbs make value visible, distribute AI oversight, and give support teams permission to be proactive partners.”

Scene 4 (55–75s): “Decision protocols live in a one-page Pre-emptive Ownership Pact. Escalation triggers, cadence, and tooling are explicit—so alignment happens before the work even starts.”

Scene 5 (75–95s): “Organizations using C2O cut expert bottlenecks by 37%, reduce escalations 40%, and see adoption improve within weeks because the Adopt phase is planned from day zero.”

Scene 6 (95–110s): “Ready to pilot? Download the templates, run the 12-week playbook, and watch collaboration move at the speed of outcomes. C2O—where contribution meets clarity.”

Download Full Package (Markdown)

Storyboard Beats

  • 1Gridlocked RACI chart dissolves into animated lifecycle ribbon.
  • 2Lifecycle carousel with outcomes pinned to each phase.
  • 3Verb icons animate onto matrix cells showing Drive/Contribute/Enable/Advise/Inform.
  • 4POP document zoom-in highlighting decision protocols and escalation lanes.
  • 5Metric infographic with 37% / 40% / 25–55% stats and upward motion.
  • 6CTA frame featuring “Download Templates” and “Run the Pilot”.

Caption & Timing Guide

| Timestamp | Caption | | --- | --- | | 00:02 | “Tasks don’t deliver outcomes. Contributions do.” | | 00:20 | “Discover • Decide • Build • Run • Adopt” | | 00:40 | “Verbs create visible value.” | | 01:00 | “Decision protocols = friction-free collaboration.” | | 01:15 | “37% fewer bottlenecks • 40% fewer escalations.” | | 01:30 | “Download the C2O starter kit at https://contribution2outcome.com//resources.” |

Production Notes

  • Use brand gradient (#2A5FFF → #8A4DFF) for transitions.
  • Font: Inter, headings weight 600, body 400.
  • Add subtle particle animation behind lifecycle ribbon.
  • Aspect ratio: 1920×1080 with title/action safe margins.
  • Deliver MP4, thumbnail, and WebVTT captions using script above.